Originally posted by Led
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10, 20, 50 gems you look at it like "I can get this easily through normal gameplay". So that's like gold! (with a multiplying factor of about 10000x) These gems costs, the way the game is made, also don't really generate a revenue to the devs/publisher, since it is trivial to re-acquire that many.
100 - 500 gems is kind of on the fence. You still look at it the same way, but you are more stringent and probably expect to reliably get something good out of your spending (you wouldn't spend these to open a locked chest; maybe *you* would spend this much to reroll a stat; I wouldn't (not enough gems total), etc.).
500+ it better be REALLY, reliably, worth it. If it's not, no-one will bother, and so much for the "premium currency".
There's a lot of successful things in the game implemented at these higher cost levels - ability slots and item socketing, notably. And it's the sort of cost that, if desirable, does motivate one to buy one of the gems packs. But if NOT desirable, then having it cost gems is a shot in the foot -> no-one will pay, no-one will use, no-one will benefit.
In other words -> Beefing up the stats on an items by 10% (a certain and fairly significant benefit) could be made to cost 1000gems. Stat re-rolling could not.
That "region" - let's call it "stuff that higher level players might desire to do but which is far from a certain benefit" - is where gold (tons of gold) should be put to use. Sure, it could also cost some gems, but per my first example that wouldn't really generate more revenue. So might as well make gold usable and improve the game itself.
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